The press often relies on these press releases to form the factual basis for subsequent articles. During a newsworthy event, access to the actual individuals involved may be extremely limited. If the issue at hand is controversial or potentially damaging to a company's reputation, a general news blackout may exist. Press releases allow companies to control the amount and substance of essential information the various media outlets may use.
Some press releases are not meant to control information, but to openly promote a new project or event. Public relations departments use general press releases regularly to keep their companies or organizations visible in the public eye.
Many search marketing tactics come and go, but one channel of promotion that has steadily evolved is the practice of optimizing press releases for search engines. While it’s true that the future of the traditional press release has been up for debate over the past few years, wire services and the web sites they syndicate content to continue to produce results for the clients of savvy public relations professionals and online marketers.
press release distribution sites are news sites. Press releases attractive more attention of journalists, radio, newspapers than articles.
Free Press Release Submission Websites
Directory | PR | Free |
http://www.npr.org/ | 9 | yes |
http://www.betanews.com | 6 | yes |
http://www.directionsmag.com | 6 | yes |
http://news.thomasnet.com/ | 6 | yes |
http://www.nanotech-now.com | 6 | yes |
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