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THE GOOGLE PENGUIN UPDATE

Forget Panda, there's a new Google update that's changing up the search algorithm in the form of Google Penguin and it already has its very own Downfall meme.

What is the Google Penguin and who does it affect?

Released last week on the 24th of April, the Google Penguin targets websites which are over optimised by unnatural links and web spam tactics.

Google are particularly targeting poor quality content that uses keyword stuffing or links on high quality sites which don't correspond with the content to achieve high ranking pages. 

According to Google the new update should only affect 3.1 percent of English languages queries with a stronger impact for queries in languages where spamming is more prevalent. Despite the fact that Penguin is only to affect a small minority, there are already numerous reports online of websites being affected by changes in the SERPs.

What to do if you think you have been affected?

Websites that employ white hat SEO tactics to naturally build links shouldn't be affected and may in fact see an improvement in the SERPs as a result from the Penguin update. If however you have seen a drop in the SERPs as a result of the update then there is a feedback form to report any issues or if you think you have been unfairly penalised.

If you have been employing spam tactics though, Google won't be accepting any reconsideration requests that we have reported . The best option moving forward is to clean up any spam content, start focusing on white hat tactics and ride out the storm.

On a side note, one has to wonder if the guys in charge of naming the Google updates were influenced by historyof Penguins at Edinburgh zoo being jealous of the attention the Pandas were receiving.

Outsourcing For Bigger Affiliate Marketing Paychecks

What one or two aspects of Affiliate Marketing that you hate to do? Maybe it’s writing content. Perhaps it’s building backlinks or building web sites or writing code. It really doesn’t matter what it is, you can find someone to do it for you and probably do it cheaper than what you think. It’s called outsourcing and when done properly, will leave you with plenty of time to concentrate on areas of your affiliate marketing that you enjoy and make the most money at. Outsourcing your work isn’t for everyone. But at some point in your affiliate marketing efforts, you’ll have to decide whether or not to bring new people in. People who are just beginning in affiliate marketing generally have time to do all the things necessary to become successful. Once you’ve started building up your portfolio, things can get pretty tight. Especially time. If you stay in this business long enough, there will come a point when you discover that you don’t have enough time to get everything you need done accomplished. When this happens, it’s time to look into outsourcing some of the chores. For me, it was content writing. I had so many websites that I didn’t have time to write content for every one of them.

Outsourcing Services are Backbones of Modern Business Organizations

Today, most of the multi-national companies are taking help from the BPO companies for managing their various responsibilities in well manner. BPO is the acronym for Business Process Outsourcing.

This basically incorporates the transfer of large numbers of business processes to service entity of any third party. BPO companies used to take various responsibilities of systematic building and organization of data and responsibilities of large numbers of tasks associated with back office  jobs In addition,  outsourcing  is responsible for providing huge freedom to business professionals, so that they could easily get huge amount of time for engaging themselves with core competencies. Hence, increase in productivity and profitability is the prime responsibility of any business process outsourcing services for organizations. In addition, business organizations may expect to get massive market value for their products and services because of high-level of customer care and positive customer response.

Outsourcing Services Provided by Companies
Experienced and reputable outsourcing companies have incorporated properly maintained infrastructure along with highly qualified manpower, in order to deliver best quality and highest output. Today, we have large number of outsourcing services responsible for fulfilling the demands of large number of business organizations related with healthcare, hospitality, banking, legal services, mortgage, insurance and IT related services and so on. As one among the parts of streamlined business processes, majority of companies have provided various outsourcing services to BPO companies. The reason for this is that hiring of outsourcing services may reduce the work load of professionals in managerial job. Therefore, they could give their prime focus on customer care and on latest strategies of doing businesses. Some of the outsourcing tasks to be performed by the outsourcing companies are medical billing and coding, entry of data, SEO, web designing, book keeping and accounting and so on.

What is SEO Outsource

Welcome to SEO Outsourcing . SEO technology provides the outsourcing services to india 

             

SEO Outsourcing makes a great deal of business sense to SEO marketing firms all over the world. SEO Technologies is well versed in dealing with White labeled SEO, Website Design & Development Outsourcing to India and can help you save a lot of money in the process. Besides being economical, the technical expertise and experience of our team will put your mind to ease. 


That is why OutSource SEO. is here. We help companies expand their client base and deliver better results without upsetting the bottom line. SEO companies from all over the world get in touch with us every day to achieve this objective.
We help you acquire new clients, manage existing ones, deliver the reports and remain invisible at all times

Mobile Smartphones and SEO

You or someone you know in all likelihood owns a mobile smartphone (…like the I-Phone, Android or something similar) and accesses the Internet with it. These devices have grown by leaps and bounds in the last few years – projections are that one day, more people will access the Internet with a handheld device than laptops or traditional desktop machines.
Search engines like Google, Bing and Yahoo don’t give a hoot if you have a mobile compatible web site or not

John Mueller - @Paul If you have "smartphone" content (which we see as normal web-content, as it's generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can redirect them to the mobile version. This works regardless of the URL structure, so you don't need to use subdomains / subdirectories for smartphone-mobile sites. Even better however is to use the same URLs and to show the appropriate version of the content without a redirect :).

That’s right – websites designed for mobile users do NOT receive any special treatment from the search engines. In other words, searches from a mobile smartphone are treated just like any other search from a regular computer.
If you take out your smartphone and do a search, you’ll notice that search engines do not rank mobile sites higher unless you add “mobile” or some other unique keyword to your phrase.
Let’s be clear though – having a site optimized for mobile users is absolutely important.
The big impact in terms of SEO and mobile smartphones is local search. Here’s where sites designed for mobile devices are treated differently than desktop sites (…notice, they treat them differently, not better).
Google and others essentially assume that a mobile search is local. In fact, statistics show that there is a 33% or higher chance you’re looking for something local when using your smartphone.
For example, if you type in “Best Buy” on your mobile device, it’s assumed you’re looking for the local Best Buy store in your town.

Analytics Version 4.4 Released!

Analytics SEO Version 4.4 is finally here and has just been released!
Version 4.4 has been another feature rich update of the back of our recent 4.2 and 4.3 updates, which in case you missed out the full details are here.

A quick overview of the updates are as follows:

• Editable Panels
• Competitive Rankings
• Affiliate Scheme
• Enhanced Credit Card Handling
• Video Training Content

Editable Panels

This has been one of my favourite new features for a while, the edit panels functionality previously only available on the Dashboard has now been rolled out across all tabs.

Competitive Rankings
This has been one of the most requested features I can recall since working for Analytics SEO and its finally here! Competitive Rankings now allow you to benchmark your rankings against your competitors. This is highly recommended for pre-sales reports and pitching.

You will be able to visualise competitive rankings by keyword and shortly we will also make scoring available to benchmark performance across all monitored keywords.

Affiliate Scheme
Analytics SEO is also in the early stages of launching an affiliate scheme. This release sees the development work that is required to make this possible. We will be offering the best available commission rates in the market, so if you own a blog or want to recommend Analytics SEO to anyone now you can get paid!