Google Penguin Update 2.0 is Live!
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEO Technology s should expect in the coming months, see the video that we recently released.
Network World - The latest version of Google's sophisticated anti-spam algorithm, dubbed Penguin 2.0, was announced yesterday in an official blog post from the company's well-known webspam czar, Mike Cutts.
"Cutts said that the Penguin 2.0 update was designed to target spam that is classified as black hat. Google believes that this is going to impact a larger portion of spam than what the original Penguin as well as the previous updates has been able to accomplish. While the previous version of Penguin would really only look at the home page of a site, Cutts has hinted that the new generation of Penguin goes much deeper and has a really big impact in certain small areas of a website."
It was back in April of 2012 that the first Penguin update was released to the public.
The 2.0 label was applied, according to Cutts, because the update is a major one -- it includes changes to the underlying algorithms used to evaluate whether a website is spammy or not, not just the dataset Google uses. About 2.3% of queries in U.S. English will be visibly affected by the changes. Cutts didn't discuss the algorithm changes in detail, so as not to provide too much information to black hat search engine optimization practitioners, but laid out some broad goals that Google is working toward in a video released earlier this month.
Google's fourth Penguin update -- what the company is calling Penguin 2.0 -- hit last night, and less than 24 hours later we're already getting a first chance to look at what sites might be considered "losers" in terms of search visibility. In a nutshell, the list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child). The SEO software company, SearchMetrics, has just shared its initial look at what sites have been affecte
Google's next generation Penguin update is now live, and webmasters and SEO Technology s are carefully assessing how this update has impacted their websites. Google is assessing things as well -- how this has impacted the search results, search quality and searcher satisfaction. Google's head of search spam tweeted, asking that if you still see spammy websites coming up in the Google search results, to let Google know. Matt posted an online Google doc form over here where you can specify the URL of the spam site, the search query you saw it for and any additional comments.
The fourth release of Google's spam-fighting "Penguin Update" is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam. Matt Cutts, the head of Google's Web spam team, announced the new Penguin 2.0 update during This Week in Google (Episode #199). He referenced the earlier video of himself talking about the next generation Penguin update, and said this is being rolled out "within the next few hours." Webmasters and SEOs: expect major changes to the search results.
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