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Monday, June 4, 2012

How will Google’s Panda update affect your SEO?

Google has recently updated their search engine algorithm with the latest Panda update. Now the question is, how will this change affect your site’s SEO once it is released all over the world? That's a big question. For this question first we need to know about what is The purpose of the Panda . The change is implemented in order to eliminate or remove ‘low quality’ content, or in other words, spammy content trying to rank in the search engines. Here Google use this algorithm to remove duplicate content , low quality content, and spammy content. Now a days after this update lots of site ranking is down .Google is only trying its best in eliminating results that are not relevant or not useful because its users have requested it.
How does this affect your SEO? Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update – because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.

They don’t really care about the quality of the content as much as the traffic they are getting from it. We have to always keep in mind that people want real, useful, quality content – and Google is just trying its best to deliver us that which we desire. True, there may have been some unforseen and perhaps unjust casualties, but that’s why it’s called a ‘change’ I’m sure Google will try to patch things up in due time. You should be more mindful of the things that you publish. Make sure it’s unique, original and helpful to people. Don’t make articles just to suck-up to search engines as some people do. If you have local content farming websites, try to look at which keywords you could grab from them when the Panda update is implemented in your country. Perhaps you can be the one to rank first for that keyword phrase that you want since they’re getting kicked off the picture. In the end, Seo technology is a zero-sum game. If the content farms are getting kicked off the SERPs, then the content producers get to rank higher. Take this opportunity to do so. Tips for Keeps: Start looking out for local content farms in your country. Look at some of the articles they are ranking for in your niche, create content that will allow you to rank for the same keyword phrase and wait for the Panda update to come around. Seo technology

1 comment:

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