Google's EMD Algo Update

Google has been announcing a lot of algorithm changes lately.   Google   has unleashed yet another algorithm as part of a series of updates that are aimed at providing users with better search results and experience. This time, Google’s update, dubbed the “EMD update,” focuses on ridding the SERPs of  spammy or low-quality “exact-match” domains. The EMD Update — for “Exact Match Domain” — is a filter Google launched in September  2012 to  prevent poor quality  sites from  ranking well  simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. The most significant benefit of an exact match domain is that it makes it much more easy to develop targeted keyword anchor text from authority sites. Anchor text as an SEO tool is in decline, but it has always been a very significant factor, and will likely remain this way to some extent. It’s much easier to get someone to link to your site with the domain name, than it is to tell them “link to me with these keywords." This is probably the major competitive advantage over non-EMD domains. Exact match domains have been on Matt and his team’s radar for well over 2 years. I think it’s a very difficult thing to ‘draw the line’ of which domains are okay and which aren’t. Google continues to find relevant sites based on page quality, offsite value, domain authority, and keyword relevance. Always be willing to spend 10-15% of your overall budget on the BEST domain name you can get. It will make a big difference in both the short and long run. Dive into the aftermarket, and send some emails. Skip the second level TLD’s - .mobi / .travel / .info isn’t worth it. No more than one dash in your domain (better to just skip dash domains altogether) 3-4 words max for .com EMD’s 2-3 words max for .net/.org EMD’s      All of these updates are designed to increase the quality of Google’s search results. Beyond the EMD update, Google has recently made other changes to how it handles domains in different cases. Before the EMD update, Google announced the Domain Diversity update, for example. In its recently announced list of 65 changes from the past two months, Google revealed another domain-related tweak related to freshness to help users find the latest content from a given site when two or more documents from the same domain are relevant for a given query. Lucky owners of exact-match domains for highly-trafficked keywords have long enjoyed easy rankings and the wealth of highly-targeted organic search traffic that results. You visit my SEO Technology Blog to get more updated information.    Thanks   Amit Kumar

Needs Google+

Google+ impact your online visibility. Google rolled out "Search Plus Your World," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Google Plus originally launched as Google Circles, a name alluding to its emphasis on organizing friendship information. Let’s take a look at some of the features and benefits of Google+ :-----

1> Priority Search Result Ranking:- Google announced that they would be making search more personal and relevant with social search results to create Search plus Your World. These search results give prominent rankings to other Google+ users, providing a valuable SERP ranking above competitors and other high-ranking websites. By using Google+, you enable your business to gain tremendous SERP visibility and ranking, as well as creating strong connections with relevant networks. This can help better target the right audience and create stronger conversion rates.

2> Google Hangouts:- The new Google Hangout feature currently allows up to 10 people to participate in a video chat that allows users to engage more actively in discussions, and even opens up opportunities to lead classes, focus groups, presentations and meetings online. That alone gives any business a tremendous online advantage to put a face to their business and connect on a more personal level with customers and affiliates. In short, the Hangout feature allows opportunity to present your business as an industry authority, regardless of your industry focus.

How will Google’s Panda update affect your SEO?

Google has recently updated their search engine algorithm with the latest Panda update. Now the question is, how will this change affect your site’s SEO once it is released all over the world? That's a big question. For this question first we need to know about what is The purpose of the Panda . The change is implemented in order to eliminate or remove ‘low quality’ content, or in other words, spammy content trying to rank in the search engines. Here Google use this algorithm to remove duplicate content , low quality content, and spammy content. Now a days after this update lots of site ranking is down .Google is only trying its best in eliminating results that are not relevant or not useful because its users have requested it.
How does this affect your SEO? Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update – because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.

Image_gallery

THE GOOGLE PENGUIN UPDATE

Forget Panda, there's a new Google update that's changing up the search algorithm in the form of Google Penguin and it already has its very own Downfall meme.

What is the Google Penguin and who does it affect?

Released last week on the 24th of April, the Google Penguin targets websites which are over optimised by unnatural links and web spam tactics.

Google are particularly targeting poor quality content that uses keyword stuffing or links on high quality sites which don't correspond with the content to achieve high ranking pages. 

According to Google the new update should only affect 3.1 percent of English languages queries with a stronger impact for queries in languages where spamming is more prevalent. Despite the fact that Penguin is only to affect a small minority, there are already numerous reports online of websites being affected by changes in the SERPs.

What to do if you think you have been affected?

Websites that employ white hat SEO tactics to naturally build links shouldn't be affected and may in fact see an improvement in the SERPs as a result from the Penguin update. If however you have seen a drop in the SERPs as a result of the update then there is a feedback form to report any issues or if you think you have been unfairly penalised.

If you have been employing spam tactics though, Google won't be accepting any reconsideration requests that we have reported . The best option moving forward is to clean up any spam content, start focusing on white hat tactics and ride out the storm.

On a side note, one has to wonder if the guys in charge of naming the Google updates were influenced by historyof Penguins at Edinburgh zoo being jealous of the attention the Pandas were receiving.

Outsourcing For Bigger Affiliate Marketing Paychecks

What one or two aspects of Affiliate Marketing that you hate to do? Maybe it’s writing content. Perhaps it’s building backlinks or building web sites or writing code. It really doesn’t matter what it is, you can find someone to do it for you and probably do it cheaper than what you think. It’s called outsourcing and when done properly, will leave you with plenty of time to concentrate on areas of your affiliate marketing that you enjoy and make the most money at. Outsourcing your work isn’t for everyone. But at some point in your affiliate marketing efforts, you’ll have to decide whether or not to bring new people in. People who are just beginning in affiliate marketing generally have time to do all the things necessary to become successful. Once you’ve started building up your portfolio, things can get pretty tight. Especially time. If you stay in this business long enough, there will come a point when you discover that you don’t have enough time to get everything you need done accomplished. When this happens, it’s time to look into outsourcing some of the chores. For me, it was content writing. I had so many websites that I didn’t have time to write content for every one of them.

Outsourcing Services are Backbones of Modern Business Organizations

Today, most of the multi-national companies are taking help from the BPO companies for managing their various responsibilities in well manner. BPO is the acronym for Business Process Outsourcing.

This basically incorporates the transfer of large numbers of business processes to service entity of any third party. BPO companies used to take various responsibilities of systematic building and organization of data and responsibilities of large numbers of tasks associated with back office  jobs In addition,  outsourcing  is responsible for providing huge freedom to business professionals, so that they could easily get huge amount of time for engaging themselves with core competencies. Hence, increase in productivity and profitability is the prime responsibility of any business process outsourcing services for organizations. In addition, business organizations may expect to get massive market value for their products and services because of high-level of customer care and positive customer response.

Outsourcing Services Provided by Companies
Experienced and reputable outsourcing companies have incorporated properly maintained infrastructure along with highly qualified manpower, in order to deliver best quality and highest output. Today, we have large number of outsourcing services responsible for fulfilling the demands of large number of business organizations related with healthcare, hospitality, banking, legal services, mortgage, insurance and IT related services and so on. As one among the parts of streamlined business processes, majority of companies have provided various outsourcing services to BPO companies. The reason for this is that hiring of outsourcing services may reduce the work load of professionals in managerial job. Therefore, they could give their prime focus on customer care and on latest strategies of doing businesses. Some of the outsourcing tasks to be performed by the outsourcing companies are medical billing and coding, entry of data, SEO, web designing, book keeping and accounting and so on.