SEO for Google: 9 Things You Should Expect This Summer

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013)

, and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEO Technology should expect in the coming months, see the video that we recently released.
Here are nine search and SEO changes webmasters will likely see – although, as always, Cutts warns nothing is set in stone and it should be taken with a grain of salt.

1. Next Generation of Penguin – Penguin 2.0
                                                                   This update is to try and target more black hat web spam. The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.

2. Advertorials
                      Many advertorials (a.k.a., native advertising) violate Google's quality guidelines. More importantly, they should not flow Page Rank.
Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. Cutts did clarify there is nothing wrong with advertorials, simply that they don't want them to be abused for PageRank and linking reasons. If you use advertorials, Cutts suggested that they should be clearly marked and obvious that it is paid advertising.

3. “Payday Loans” in .co.uk
                                             Cutts mentioned that this is a problematic search, and there are others like it, so they are tackling it a couple of different ways. For those that play in that space, however, you're out of luck since Cutts isn't revealing exactly how they are dealing with it, just that it will be happening. He said that they are targeting specific areas (another example he included was porn queries) that have traditionally been more spammy.

4. Devaluing Upstream Linking
                                                Again, Cutts isn't going into details about this, but they are working on making link buying less effective and have a couple ideas for detailed link analysis to tackle this issue.

5. Hacked Sites
                          They want to roll out a next generation of hacked detection, as well as being able to notify webmasters better. They would like to be able to point webmasters to more specific information, such as whether they are dealing with malware or a hacked site, and to hopefully clean it up.

6. Authority
                  If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites.

7. Panda
              They are looking for some additional signals for sites that are in the "gray area" or "border zone", and looking for other signals that suggest the site truly is high quality, so it will help those sites who have been previously impacted by Panda.

8. Changes to Cluster of Results From the Same Site
                                                                               If you're doing deep searches in Google, and going back 5, 6 or more results pages deep, you can see the same site popping up with a cluster of results on those deep pages.
Google is looking into a change where once you have seen a cluster of results from the same site, you will be less likely to see more and more from that same site as you go deeper. Cutts mentioned this as being something that came specifically from user feedback.

9. More Information for Webmasters
                                                       Cutts said they want to be able to keep giving webmasters more specific and detailed information via webmaster tools. He mentions specifically example URLs to help webmasters diagnose problems on their site.

He believes that the changes will really make a difference with the quality of the search results, as well as impact the amount of spam that is showing up.

Bottom Line

"Cutts says if you are focused on high quality content, you don't have much to worry about. But if you're dabbling in the black hat arts, you might have a busy summer."

Google's latest Penguin update lets you squeal on spammy websites

Google Penguin Update 2.0 is Live!

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEO Technology s should expect in the coming months, see the video that we recently released.

Network World - The latest version of Google's sophisticated anti-spam algorithm, dubbed Penguin 2.0, was announced yesterday in an official blog post from the company's well-known webspam czar, Mike Cutts.

"Cutts said that the Penguin 2.0 update was designed to target spam that is classified as black hat. Google believes that this is going to impact a larger portion of spam than what the original Penguin as well as the previous updates has been able to accomplish. While the previous version of Penguin would really only look at the home page of a site, Cutts has hinted that the new generation of Penguin goes much deeper and has a really big impact in certain small areas of a website."

It was back in April of 2012 that the first Penguin update was released to the public.

The 2.0 label was applied, according to Cutts, because the update is a major one -- it includes changes to the underlying algorithms used to evaluate whether a website is spammy or not, not just the dataset Google uses. About 2.3% of queries in U.S. English will be visibly affected by the changes. Cutts didn't discuss the algorithm changes in detail, so as not to provide too much information to black hat search engine optimization practitioners, but laid out some broad goals that Google is working toward in a video released earlier this month.

Google's fourth Penguin update -- what the company is calling Penguin 2.0 -- hit last night, and less than 24 hours later we're already getting a first chance to look at what sites might be considered "losers" in terms of search visibility. In a nutshell, the list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child). The SEO software company, SearchMetrics, has just shared its initial look at what sites have been affecte

Google's next generation Penguin update is now live, and webmasters and SEO Technology s are carefully assessing how this update has impacted their websites. Google is assessing things as well -- how this has impacted the search results, search quality and searcher satisfaction. Google's head of search spam tweeted, asking that if you still see spammy websites coming up in the Google search results, to let Google know. Matt posted an online Google doc form over here where you can specify the URL of the spam site, the search query you saw it for and any additional comments.

The fourth release of Google's spam-fighting "Penguin Update" is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam. Matt Cutts, the head of Google's Web spam team, announced the new Penguin 2.0 update during This Week in Google (Episode #199). He referenced the earlier video of himself talking about the next generation Penguin update, and said this is being rolled out "within the next few hours." Webmasters and SEOs: expect major changes to the search results. 

Next Generation Of The Penguin Update “Few Weeks” Away

In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update 

designed to fight spam would get a big refresh later this year. Today, Cutts gave an update — keep waiting. It’s still a few weeks off. Along the way, there’s some confusion about whether the next Penguin Update will be Penguin 2 or Penguin 4. It’ll be Penguin 4, in how we reckon things. Let’s dive in.

Note that Cutts refers “Penguin 2.0″ as the coming rollout. How can that be, when we’ve had three confirmed Penguin updates already, with Penguin 3 happening in October?

This all goes back to a different update, the Panda Update, which first launched in February 2011. That was Panda Update 1. Of course, we didn’t call it Panda 1 then, because as the first Panda Update, it was just called “The Panda Update.”

Two months later, Google made a huge change to Panda, so the next version was called Panda 2. But when the third release happened, and people started calling that Panda 3, Google said that because the changes to the filter weren’t so dramatic, it would better be called Panda 2.1.

This one should be big. I specifically asked, what will SEOs be talking about in 2013? What will be the next big Google algorithmic change that is the talk of 2013 amongst SEOs and Webmasters.

Matt did not mention the merchant quality algorithmbut he did specifically say it might be the next generation of the Penguin update.

Matt said his team is currently working on it and this will be a big change to how Penguin works. So when it is released, sometime in 2013, I assume sooner than later, this will send some ripples through the SEO space.

This would technically be named Penguin 4. The last official Penguin release was Penguin 3 on October 5, 2012, which was over 5 months ago. In fact, we only had two updates to Penguin since it's original release on April 24, 2012:

Exact Match Domain (EMD) Google Update: What's Experts says?

Google announced another change to the algorithm last week that could not only affect your ranking but also the value of domain names as well!





Matt Cutts Warned Us About The EMD Update Over A Year 

Ago:----

He points to a Webmaster Help video from Google’s Matt Cutts from early 2011, where he hinted that Google would be “turning down” exact match domains as a ranking signal. Here’s what he said exactly:

“We have looked at the rankings and weights that we give to keyword domains and some people have complained that we’re giving a little too much weight for keywords in domains. And so we have been thinking about adjusting that mix a little bit and sort of turning the knob down within the algorithm so that given two different domains, it wouldn’t necessarily help you as much to have a domain with a bunch of keywords in it.”

 Matt went on to say that the change “affects 0.6% of English-US queries to a noticeable degree,” but didn’t pin down the timeline. We measured a 24-hour drop in EMD influence from 3.58% to 3.21%. This represents a day-over-day change of 10.3%. While the graph only shows the 30-day view, this also marks the lowest measurement of EMD influence on record since we started collecting data in early April.

Matt Cutts announced a “small,” upcoming algorithm change meant to reduce the amount of low quality exact match domains in search results. Exact match domains contain keywords that exactly match the search query.

Cutts also tweeted, “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”

 Whats the jim Stewart says:---

Google's EMD Algo Update

Google has been announcing a lot of algorithm changes lately.   Google   has unleashed yet another algorithm as part of a series of updates that are aimed at providing users with better search results and experience. This time, Google’s update, dubbed the “EMD update,” focuses on ridding the SERPs of  spammy or low-quality “exact-match” domains. The EMD Update — for “Exact Match Domain” — is a filter Google launched in September  2012 to  prevent poor quality  sites from  ranking well  simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. The most significant benefit of an exact match domain is that it makes it much more easy to develop targeted keyword anchor text from authority sites. Anchor text as an SEO tool is in decline, but it has always been a very significant factor, and will likely remain this way to some extent. It’s much easier to get someone to link to your site with the domain name, than it is to tell them “link to me with these keywords." This is probably the major competitive advantage over non-EMD domains. Exact match domains have been on Matt and his team’s radar for well over 2 years. I think it’s a very difficult thing to ‘draw the line’ of which domains are okay and which aren’t. Google continues to find relevant sites based on page quality, offsite value, domain authority, and keyword relevance. Always be willing to spend 10-15% of your overall budget on the BEST domain name you can get. It will make a big difference in both the short and long run. Dive into the aftermarket, and send some emails. Skip the second level TLD’s - .mobi / .travel / .info isn’t worth it. No more than one dash in your domain (better to just skip dash domains altogether) 3-4 words max for .com EMD’s 2-3 words max for .net/.org EMD’s      All of these updates are designed to increase the quality of Google’s search results. Beyond the EMD update, Google has recently made other changes to how it handles domains in different cases. Before the EMD update, Google announced the Domain Diversity update, for example. In its recently announced list of 65 changes from the past two months, Google revealed another domain-related tweak related to freshness to help users find the latest content from a given site when two or more documents from the same domain are relevant for a given query. Lucky owners of exact-match domains for highly-trafficked keywords have long enjoyed easy rankings and the wealth of highly-targeted organic search traffic that results. You visit my SEO Technology Blog to get more updated information.    Thanks   Amit Kumar

Needs Google+

Google+ impact your online visibility. Google rolled out "Search Plus Your World," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Google Plus originally launched as Google Circles, a name alluding to its emphasis on organizing friendship information. Let’s take a look at some of the features and benefits of Google+ :-----

1> Priority Search Result Ranking:- Google announced that they would be making search more personal and relevant with social search results to create Search plus Your World. These search results give prominent rankings to other Google+ users, providing a valuable SERP ranking above competitors and other high-ranking websites. By using Google+, you enable your business to gain tremendous SERP visibility and ranking, as well as creating strong connections with relevant networks. This can help better target the right audience and create stronger conversion rates.

2> Google Hangouts:- The new Google Hangout feature currently allows up to 10 people to participate in a video chat that allows users to engage more actively in discussions, and even opens up opportunities to lead classes, focus groups, presentations and meetings online. That alone gives any business a tremendous online advantage to put a face to their business and connect on a more personal level with customers and affiliates. In short, the Hangout feature allows opportunity to present your business as an industry authority, regardless of your industry focus.

How will Google’s Panda update affect your SEO?

Google has recently updated their search engine algorithm with the latest Panda update. Now the question is, how will this change affect your site’s SEO once it is released all over the world? That's a big question. For this question first we need to know about what is The purpose of the Panda . The change is implemented in order to eliminate or remove ‘low quality’ content, or in other words, spammy content trying to rank in the search engines. Here Google use this algorithm to remove duplicate content , low quality content, and spammy content. Now a days after this update lots of site ranking is down .Google is only trying its best in eliminating results that are not relevant or not useful because its users have requested it.
How does this affect your SEO? Publishing content just for the heck of traffic is not a good idea. This is the main reason why Google made the update – because a lot of sites take a lot of content just for them to attract more visitors from the search engines to go to their site and give some impressions and clicks to the ads.

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THE GOOGLE PENGUIN UPDATE

Forget Panda, there's a new Google update that's changing up the search algorithm in the form of Google Penguin and it already has its very own Downfall meme.

What is the Google Penguin and who does it affect?

Released last week on the 24th of April, the Google Penguin targets websites which are over optimised by unnatural links and web spam tactics.

Google are particularly targeting poor quality content that uses keyword stuffing or links on high quality sites which don't correspond with the content to achieve high ranking pages. 

According to Google the new update should only affect 3.1 percent of English languages queries with a stronger impact for queries in languages where spamming is more prevalent. Despite the fact that Penguin is only to affect a small minority, there are already numerous reports online of websites being affected by changes in the SERPs.

What to do if you think you have been affected?

Websites that employ white hat SEO tactics to naturally build links shouldn't be affected and may in fact see an improvement in the SERPs as a result from the Penguin update. If however you have seen a drop in the SERPs as a result of the update then there is a feedback form to report any issues or if you think you have been unfairly penalised.

If you have been employing spam tactics though, Google won't be accepting any reconsideration requests that we have reported . The best option moving forward is to clean up any spam content, start focusing on white hat tactics and ride out the storm.

On a side note, one has to wonder if the guys in charge of naming the Google updates were influenced by historyof Penguins at Edinburgh zoo being jealous of the attention the Pandas were receiving.

Outsourcing For Bigger Affiliate Marketing Paychecks

What one or two aspects of Affiliate Marketing that you hate to do? Maybe it’s writing content. Perhaps it’s building backlinks or building web sites or writing code. It really doesn’t matter what it is, you can find someone to do it for you and probably do it cheaper than what you think. It’s called outsourcing and when done properly, will leave you with plenty of time to concentrate on areas of your affiliate marketing that you enjoy and make the most money at. Outsourcing your work isn’t for everyone. But at some point in your affiliate marketing efforts, you’ll have to decide whether or not to bring new people in. People who are just beginning in affiliate marketing generally have time to do all the things necessary to become successful. Once you’ve started building up your portfolio, things can get pretty tight. Especially time. If you stay in this business long enough, there will come a point when you discover that you don’t have enough time to get everything you need done accomplished. When this happens, it’s time to look into outsourcing some of the chores. For me, it was content writing. I had so many websites that I didn’t have time to write content for every one of them.

Outsourcing Services are Backbones of Modern Business Organizations

Today, most of the multi-national companies are taking help from the BPO companies for managing their various responsibilities in well manner. BPO is the acronym for Business Process Outsourcing.

This basically incorporates the transfer of large numbers of business processes to service entity of any third party. BPO companies used to take various responsibilities of systematic building and organization of data and responsibilities of large numbers of tasks associated with back office  jobs In addition,  outsourcing  is responsible for providing huge freedom to business professionals, so that they could easily get huge amount of time for engaging themselves with core competencies. Hence, increase in productivity and profitability is the prime responsibility of any business process outsourcing services for organizations. In addition, business organizations may expect to get massive market value for their products and services because of high-level of customer care and positive customer response.

Outsourcing Services Provided by Companies
Experienced and reputable outsourcing companies have incorporated properly maintained infrastructure along with highly qualified manpower, in order to deliver best quality and highest output. Today, we have large number of outsourcing services responsible for fulfilling the demands of large number of business organizations related with healthcare, hospitality, banking, legal services, mortgage, insurance and IT related services and so on. As one among the parts of streamlined business processes, majority of companies have provided various outsourcing services to BPO companies. The reason for this is that hiring of outsourcing services may reduce the work load of professionals in managerial job. Therefore, they could give their prime focus on customer care and on latest strategies of doing businesses. Some of the outsourcing tasks to be performed by the outsourcing companies are medical billing and coding, entry of data, SEO, web designing, book keeping and accounting and so on.

What is SEO Outsource

Welcome to SEO Outsourcing . SEO technology provides the outsourcing services to india 

             

SEO Outsourcing makes a great deal of business sense to SEO marketing firms all over the world. SEO Technologies is well versed in dealing with White labeled SEO, Website Design & Development Outsourcing to India and can help you save a lot of money in the process. Besides being economical, the technical expertise and experience of our team will put your mind to ease. 


That is why OutSource SEO. is here. We help companies expand their client base and deliver better results without upsetting the bottom line. SEO companies from all over the world get in touch with us every day to achieve this objective.
We help you acquire new clients, manage existing ones, deliver the reports and remain invisible at all times

Mobile Smartphones and SEO

You or someone you know in all likelihood owns a mobile smartphone (…like the I-Phone, Android or something similar) and accesses the Internet with it. These devices have grown by leaps and bounds in the last few years – projections are that one day, more people will access the Internet with a handheld device than laptops or traditional desktop machines.
Search engines like Google, Bing and Yahoo don’t give a hoot if you have a mobile compatible web site or not

John Mueller - @Paul If you have "smartphone" content (which we see as normal web-content, as it's generally a normal HTML page, just tweaked in layout for smaller displays) you can use the rel=canonical to point to your desktop version. This helps us to focus on the desktop version for web-search. When users visit that desktop version with a smartphone, you can redirect them to the mobile version. This works regardless of the URL structure, so you don't need to use subdomains / subdirectories for smartphone-mobile sites. Even better however is to use the same URLs and to show the appropriate version of the content without a redirect :).

That’s right – websites designed for mobile users do NOT receive any special treatment from the search engines. In other words, searches from a mobile smartphone are treated just like any other search from a regular computer.
If you take out your smartphone and do a search, you’ll notice that search engines do not rank mobile sites higher unless you add “mobile” or some other unique keyword to your phrase.
Let’s be clear though – having a site optimized for mobile users is absolutely important.
The big impact in terms of SEO and mobile smartphones is local search. Here’s where sites designed for mobile devices are treated differently than desktop sites (…notice, they treat them differently, not better).
Google and others essentially assume that a mobile search is local. In fact, statistics show that there is a 33% or higher chance you’re looking for something local when using your smartphone.
For example, if you type in “Best Buy” on your mobile device, it’s assumed you’re looking for the local Best Buy store in your town.

Analytics Version 4.4 Released!

Analytics SEO Version 4.4 is finally here and has just been released!
Version 4.4 has been another feature rich update of the back of our recent 4.2 and 4.3 updates, which in case you missed out the full details are here.

A quick overview of the updates are as follows:

• Editable Panels
• Competitive Rankings
• Affiliate Scheme
• Enhanced Credit Card Handling
• Video Training Content

Editable Panels

This has been one of my favourite new features for a while, the edit panels functionality previously only available on the Dashboard has now been rolled out across all tabs.

Competitive Rankings
This has been one of the most requested features I can recall since working for Analytics SEO and its finally here! Competitive Rankings now allow you to benchmark your rankings against your competitors. This is highly recommended for pre-sales reports and pitching.

You will be able to visualise competitive rankings by keyword and shortly we will also make scoring available to benchmark performance across all monitored keywords.

Affiliate Scheme
Analytics SEO is also in the early stages of launching an affiliate scheme. This release sees the development work that is required to make this possible. We will be offering the best available commission rates in the market, so if you own a blog or want to recommend Analytics SEO to anyone now you can get paid!

Blogspot.com is redirecting to Blogspot.in

Now onwards Blogger blogs will redirect to country level TLD extension. Usually I read Google webmaster central blog, Google blog, Gmail blog etc to know about latest updates from Google. Today i.e. Jan 31st 2012, I observed that "Blogspot.com is automatically redirecting to Blogspot.in". As I live in india, it's redirecting to ".in". It might redirect to .co.uk, if I live in UK.

What exactly this redirection is?

Blogger.com has implemented TLD specific redirection for the blogs hosted on blogger.com network. Currently, this change has been applied to India, so that the person access blog from Indian IP will be redirect to Indian TLD of that blog.

Here question is that why need changes :----

1. Duplicate content issue is the 1st thing we notice in this case. However Google is stating that "rel=canonical" tag will be used across all country level extensions and their team is trying to make less negative impact on search results.

nofollow

nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.


The nofollow value was originally suggested to stop comment spam in blogs. Believing that comment spam affected the entire blogging community, in early 2005 Google’s Matt Cutts and Blogger’s Jason Shellen proposed the value to address the problem.

rel="nofollow"

rel="nofollow" Action	Google	Yahoo!	Bing	Ask.com
Uses the link for ranking	No	No	No	?
Follows the link	No	Yes	?	No
Indexes the "linked to" page	No	Yes	No	No
Shows the existence of the link	Only for a previously indexed page	Yes	Yes	Yes
In results pages for anchor text	Only for a previously indexed page	Yes	Only for a previously indexed page	Yes

SEO Technology

SEO technology comes in several different varieties including coding, tools and applications, widgets and files. Using SEO technology to code a website properly is important so that search engine robots can properly crawl and index a website.

Perhaps the SEO technology that search engine optimizers use most are tools and applications for doing their jobs.






SEO toolbars, Wordpress plug-ins and back link checkers are some common bits of SEO technology needed in order to serve the client. There are many toolbars that work with either Internet Explorer and Firefox browsers that will scan a page and deliver results such as keyword density, back link information and ranking data just to name a few.

SEO technology really starts with the keyword research. Apps such as Wordtracker, Keyword Discovery, Google AdWords Keyword Tool and at one time the Overture Tool (before it took a dive) have all been valuable SEO technology for uncovering keywords that people use in their online searches.SEO technology that have become popular in the last few years. Widgets, if coded and promoted properly can be used as link bait to attract many links to a client site.

SEO technology has come a long way since the early days of keyword stuffing the meta tags and throwing a bunch of nonsensical text at the bottom of a page

List of helpful SEO-SEM Tools

List of helpful SEO-SEM Tools

Crawling & Indexing Tools Supplemental Index Ratio Calculator Diagrams for Solving Crawl Priority & Indexation Issues Using multiple sitemaps to analyse indexation on large sites Ping O Matic Keyword Research Tool Google Keyword Tool Google Search Based keyword Tool WordTracker Keyword Discovery SEOmoz Keyword Difficulty Tool On-Page Optimization Tools Search Engine Spider Simulator Yellowpipe Lynx Viewer Tool Webpage removal request tool XML Sitemap Generator Google Sitemap Generator- It is a tool installed on your web server to generate the Sitemaps automatically. Unlike many other third party Sitemap generation tools, Google Sitemap Generator takes a different approach: it will monitor your web server traffic, and detect updates to your website automatically. Search engine SPAM detector Page Speed Web Developer Firefox Add-on SEOBook Toolbar Data Liberation Front Google Webmaster Guidelines Google Guidelines For Quality Raters Google Ranking Factors – SEO Checklist Google SERP Snippet Optimization Tool Xenu Link Sleuth – Competitor Analysis Tools 21 Tools for Spying on Your Competitors: Compete.com Quantcast.com Alexa.com Spyfu.com Email Marketing Tools Campaign Monitor – It is an e-mail markeitng software. They charge $5 per campaign and 1 cent per e-mail. You don’t need to pay anything if you send to 5 or less people. Legal & Copyright Tools Copyright Basics Website Copyright Infringement and DMCA Procedures How to deal with Copyright Infringer Step by Step Using the DMCA Takedown Notice to Battle Copyright Infringement U.S. Copyright Office – Registering a Work (FAQ) Hope the above list of tools will be helpful to all my freinds in the SEO industry. Cheers

Page Rank Algorithm

Google PageRank Algorithm


The most popular way for PageRank algorithm to rank websites. Algorithm developed and Sergey Brin and Larry Page of the 90s were published by Stanford University at the end. PageRank can be understood as a website's importance. Ranking algorithm is a function of factors on and off the page. - On page factors title, description, headings and plain text are, for example. PageRank and anchor text from off-page factors (incoming links) is. Neither the content nor the URL (such as off-page criteria, called factors) plays a role. In addition, there is no difference between internal and external links.


The citation (link) graph of the web is an important resource that has largely gone unused in existing web search engines. Google created maps containing as many as 518 million of these hyperlinks, a significant sample of the total. These maps allow rapid calculation of a web page's "PageRank", an objective measure of its citation importance that corresponds well with people's subjective idea of importance. Because of this correspondence, PageRank is an excellent way to prioritize the results of web keyword searches. For most popular subjects, a simple text matching search that is restricted to web page titles performs admirably when PageRank prioritizes the results (demo available at google.stanford.edu).

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Assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:


PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages' PageRanks will be one.

PageRank or PR(A) can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web.
f the PageRank value differences between PR1, PR2,.....PR10 were equal then that conclusion would hold up, but many people believe that the values between PR1 and PR10 (the maximum) are set on a logarithmic scale, and there is very good reason for believing it. Nobody outside Google knows for sure one way or the other, but the chances are high that the scale is logarithmic, or similar. If so, it means that it takes a lot more additional PageRank for a page to move up to the next PageRank level that it did to move up from the previous PageRank level. The result is that it reverses the previous conclusion, so that a link from a PR8 page that has lots of outbound links is worth more than a link from a PR4 page that has only a few outbound links.

Web Designing

The web designing services need to be such that the website becomes efficient and effective at not only converting the visitor into buyer but also at retaining the current buyers. Some of the basics for successful web design services are as follows.

Buyer :
The services should be buyer oriented. What is the use of the web design that does not cater to the needs of the buyer? The final consumer has to be always considered prime for effective website designing services. All the customers do not have a stereotype attitude. Some of the products need images to impress the buyer while in some case the images are not needed at all. The buyer behavior varies according to the age of the targeted audience too.

Technology :
Appropriate technology needs to be used for maximizing the downloading speed. The quicker the download, the faster is the response from the prospective buyer. The technology factor becomes vital at embedding the images on to the website. There is no use of image that cannot be downloaded at the user's end and not seen by the prospective buyer. While most of the technologies used for embedding the images are not considered for indexing the search engine list there are a few image embedding codes that are now being considered by the search engines.

Resolution :
Sometimes the web design services result in a website whose resolution does not match with that of the computer at the buyer's end. If the resolution cannot be accommodated the visitor needs to scroll horizontally and vertically. The situation becomes critical when the designer forgets to add the scroll bar. The website design should be compatible with higher resolutions such as 1024 x 786 and at the same time lower resolutions such as 800 x 600. It is better to have a monitor with these resolutions and check the presentation of the website.

Billing :
Web design services sector is becoming a big buck industry. The business identities want to woe the customers/clients at any cost. This does not mean that the web designing company can take the business identity for a ride. Sooner or later the business owner is going to be aware of the truth and this can adversely affect the professional relationship. The hidden costs should be avoided by declaring them before signing of contract. Usually the taxes are not declared. It is better that the service offering company clarifies this with the prospective website owner otherwise it can adversely affect the goodwill of the company.

Flexibility :
The web design services company should offer a package that is flexible and not rigid. The prospective website owner should come to know how much each service could cost individually and how much it could cost collectively in the package. It is better to clarify the terms and conditions and the services included in the package before offering the services. The web design company needs to be somewhat flexible at the payment terms and conditions.