out "Search Plus Your World," an update to Google's universally popular search engine that biases logged-in users to receive socially shared content and markup in the results. Google Plus originally launched as Google Circles, a name alluding to its emphasis on organizing friendship information. Let’s take a look at some of the features and benefits of Google+ :-----1> Priority Search Result Ranking:- Google announced that they would be making search more personal and relevant with social search results to create Search plus Your World. These search results give prominent rankings to other Google+ users, providing a valuable SERP ranking above competitors and other high-ranking websites. By using Google+, you enable your business to gain tremendous SERP visibility and ranking, as well as creating strong connections with relevant networks. This can help better target the right audience and create stronger conversion rates.
2> Google Hangouts:- The new Google Hangout feature currently allows up to 10 people to participate in a video chat that allows users to engage more actively in discussions, and even opens up opportunities to lead classes, focus groups, presentations and meetings online. That alone gives any business a tremendous online advantage to put a face to their business and connect on a more personal level with customers and affiliates. In short, the Hangout feature allows opportunity to present your business as an industry authority, regardless of your industry focus.
